14 juin 2016
The theme of this year's theme "Blood connects us all", focuses on thanking blood donors and highlights the dimension of "sharing" and "connection" between blood donors and patients.
The slogan "Share life, give blood" has been adopted to draw attention to the roles that voluntary donation systems play in encouraging people to care for one another and promote community cohesion.
The campaign aims to highlight stories of people whose lives have been saved through blood donation, to motivate regular blood donors to continue giving blood, and motivate people in good health who have never given blood to begin doing so, particularly young people.