Another study was commissioned by the WCO on Alcohol Advertising Trends in South Africa to provide empirical data to inform public health policies. The study found that total alcohol advertising expenditure increased from around R550 million per year between 1997 and 2003, to more than R1.7 billion in 2011 and 2012. Total alcohol advertising represents 4.4% of total advertisements, and it is increasingly focusing on new media and new products (such as ciders and flavored alcoholic beverages) that are popular among youth.