World Blood Donor Day 2021: Blood is life. Give Blood and Give Life to Africa's Mothers and Children

13 June 2021

Women and Blood

Quality Blood Availability and Mother/Child Health

In 2017, maternal deaths in Sub-Sahara Africa alone, accounted roughly for 66 per cent (196 000) of the 303,000 maternal deaths recorded globally. Up to 80% of these maternal deaths are directly due to five complications: haemorrhage, sepsis, eclampsia, rupture of uterus (obstructed labour), and complications of abortion. Reliable information about the individual medical causes of maternal mortality is scarce, especially in sub-Saharan Africa. Bleeding during labour, delivery, and postpartum accounts for one-third of all obstetric deaths globally and is the leading cause of maternal deaths in Africa (31%). Half of the maternal deaths from severe bleeding in the world occur in sub-Saharan Africa. About 65% of these deaths occur in the postpartum period.

It is important to note that once bleeding starts, death can occur in around 2 hours compared with 10 hours for eclampsia and 72 hours for obstructed labour. Rapid access to adequate and safe blood supplies for transfusion is critical to prevent maternal deaths due to obstetric haemorrhage.

The coronavirus disease 2019 (COVID-19) affected millions of people worldwide and caused disruptions at the global level, including healthcare provision. WHO estimated that the COVID-19 pandemic caused 20% to 30% reduction of blood supply in all its six Regions. In the WHO African Region, the average blood donation rate dropped by 17% and the frequency of blood drives reduced by 25% during the COVID 19 pandemic. Demand for blood also decreased by 13%.

To support the supply of blood donation in the African Region during the period of COVID-19 and beyond, the WHO Africa Office (AFRO) seize the opportunity of the World Blood Donor Day 2021 to draw the attention of the public to the harmful effects of the lack of blood, especially on the health of mothers and children, in line with the overall theme of the year 'Give blood and keep the world beating'. 

WBBD 2021
Dr Matshidiso Moeti
Dr Matshidiso Moeti

Message of Dr Matshidiso Moeti, WHO Regional Director for Africa                          

On 14 June, WHO celebrates World Blood Donor Day to raise awareness of the need for safe blood and blood products, like plasma. This day is also an opportunity to thank and appreciate voluntary, unpaid blood donors for this life-saving gift. 

This year’s theme is “Give blood and keep the world beating” because fewer people have been donating blood during the COVID-19 pandemic. However, there are still around seven million patients who require this life-saving product in African countries every year.

Safe blood and its transfusion are key aspects in providing quality care to save mothers haemorrhaging during childbirth and people with serious injuries. Blood is needed for surgical procedures, as well as to treat severe anaemia, inherited blood disorders, and other conditions. Blood can only be stored for a limited time and so a steady supply of donations is important to make sure adequate blood products are always available.

Read the full message

Advocate for African Mothers and Children Access to Quality Blood

Advocacy is an effective way to draw attention to the link between maternal and infant mortality and the availability of quality and quantity of blood.

It will help:

  • Encourage current donors to continue donating blood, despite the difficult period of COVID-19
  • Encourage potential donors to donate blood to save mother and child
  • Encourage African governments and health authorities to make blood available in quantity and quality to save mothers and children

Download WHO AFRO Advocacy Toolkit in English and French

Infographics on Blood Supply and Maternal/Child Health

Infographics leaflet

Download infographics English | French

Communication Materials on on Blood Supply and Maternal/Child Health

Women and Blood

Download communication materials English | French

 

Feature story

Drop in blood donations add to maternal health threats in Africa

Feature story photo

Just half of the blood needed for transfusion each year in the African region is collected, leaving many facing life-threatening shortages. The COVID-19 pandemic has further worsened the shortfall, with donations dropping by 17% over the past year. Read the full story

Video