South Africa is moving towards universal health coverage (UHC) through the implementation of National Health Insurance (NHI) and establishment of a unified health system. The move is based on the principle of the Constitutional right of citizens to have access to quality healthcare services that are delivered equitably, affordably, efficiently, effectively and appropriately based on social solidarity, progressive universalism, equity and health as a public good and a social investment. Key to the implementation of NHI is a communication strategy to help stakeholders familiarize themselves with NHI.
In order to understand the perceptions of various social groups on the National Health Insurance (NHI), the National Department of Health commissioned the Institute of Social and Economic Research (ISER), Rhodes University to undertake focus group research as a specialized entity on communication and media engagement
